Analysis Of Audience Perception Of Media Coverage Of April 2011 Presidential Election in Nigeria

Analysis Of Audience Perception Of Media Coverage Of April 2011 Presidential Election in Nigeria

ABSTRACT

The study focuses on the analysis of audience perception of media coverage of April 2011 Presidential election using South-East geo-political zone as a case study. However, the research study was restricted to five South-East states of Abia, Imo, Enugu, Anambra, and Ebonyi to collect different perception from the audience about the conduct of April 2011 presidential election. Major findings of this research study reveals that parties and officials were offering bribe to voters to allow them vote for their preferred candidates. More so, many political parties were in the habit of threatening voters to allow them vote during the election. Questionnaires were administered to the relevant population samples. Audience were interviewed and data were collected, analysed and interpreted. The analysis used was based on percentage. Data collected were tabulated. Conclusion and recommendation were based on the data collected. Finally, it was inferred from the analysis that electoral commission should embark on more voters education and to enlighten the populace about the punishment that await election offenders. Again, election officials should encourage its official`ls to remain incorruptible, dutiful and desist from accepting bribe.

TABLE OF CONTENTS

TITLE PAGE  ii

APPROVAL PAGE   iii

DEDICATION      iv

ACKNOWLEDGEMENT   v

TABLE OF CONTENTS  vii

ABSTRACT     xii

CHAPTER I

1.0       INTRODUCTION   1

1.1 BACKGROUND OF THE STUDY    1

1.2        STATEMENT OF THE PROBLEM   6

1.3        OBJECTIVE OF THE STUDY   8

1.4        RESEARCH QUESTION   9

1.5        RESEARCH HYPOTHESIS` 11

1.6        SCOPE OF THE STUDY   13

1.7        SIGNIFICANCE OF THE STUDY  14

1.8        DEFINITION OF TERMS      16

CHAPTER TWO

2.0       LITERATURE REVIEW

2.1       SOURCES OF REVIEW   17

2.2       THE REVIEW  17

2.3       SUMMARY OF THE REVIEW  39

CHAPTER THREE

3.0       METHODOLOGY   40

3.1  RESEARCH DESIGN    40

3.2 AREA OF  STUDY     41

3.3 POPULATION FOR THE STUDY   41

3.4 SAMPLE AND SAMPLING TECHNIQUE   42

3.5 INSTRUMENT FOR DATA COLLECTION   43

3.6 VALIDATION OF THE INSTRUMENT     43

3.7 RELIABILITY OF THE RESEARCH INSTRUMENT      44

3.8   METHOD OF DATA COLLECTION    45

3.9 METHOD OF DATA ANALYSIS       46

3.10 EXPECTED RESULTS          47

CHAPTER FOUR

4.0   DATA PRESENTATION AND ANALYSIS    48

4.0 DATA PRESENTATION        48

CHAPTER FIVE

5.0       DISCUSSION AND CONCLUSION OF RESULTS

5.1 DISCUSSION OF FINDINGS   65

5.2 CONCLUSION OF THE STUDY    69

5.3 RECOMMENDATION       71

5.4 IMPLICATION OF THE FINDINGS   73

5.5 SUGGESTIONS FOR FURTHER RESEARCH   74

5.6 LIMITATIONS OF THE STUDY    75

BIBLIOGRAPHY

APPENDICES

LIST OF TABLES

4.1   Table 1 Responses to Research Questions

4.2   Table 2 Responses to Research Questions

4.3 Table 3 Responses to Research Questions

4.4   Table 4 Responses to Research Questions

4.5   Table 5 Responses to Research Questions

4.6   Table 6 Responses to Research Questions